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Logo Redesigns – The Good and Not-So-Good Ones!

Logo Redesigns

As a logo designer, it is always fascinating to see how corporate logos are revamped and redesigned over time. It isn’t easy to renovate a logo design that has established its presence in the market over many years. Good logo redesigns are meant to strengthen a company’s image, but bad redesigns can backfire for a corporate entity.

We witnessed a number of logo redesigns in 2009, and this year was no exception. As anticipated, it turned out to be a roller coaster ride for corporate logo redesigns. There have been numerous logo redesigns in 2010, some were good, some not-so-good, while some had its share of controversial moments. There was the BP logo redesign saga, MySpace getting a revamped look and who can forget the Gap logo blunder that took place just weeks ago.

To mark the close of 2010, I have amassed all the redesigned logos that have taken place this year. On my personal assessment, I have further classified them into five categories…‘Good ones’, ‘not-so-good ones’, ‘Drastic ones’, ‘Unnoticeable ones’ and ‘Controversial ones’. You can judge yourselves after witnessing all the logo redesigns:

 

• The Good Ones:

CNN

 

DELL

 

iTunes

 

Skittles

 

Symantec

 

Twitter

 

• The ‘Not-so-Good’ Ones:

MS Office

 

Nasa

 

OWN

 

Sears

 

United Airlines

 

YMCA

 
 

• The Unnoticeable Ones:

Cartoon Network

 
 

Gmail

 

WikiPedia

 

Google

 

• The Drastic Ones:

Airtel

 

Democrats

 

Hotmail

 

MySpace

 
 
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