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Hidden Logos of 2012 – cool logo ideas - Cool Logo Design

Hidden Logos of 2012 – cool logo ideas - Cool Logo Design

A simple logo design can sometimes become dull if created without a strong and relevant meaning. But then again, the best of the brands have simple but effective logos. Recall the famous FedEx logo desgin . Although it may look simple and naive to a layman, it has a brilliant concept with a hidden message incorporated using an “arrow” between the letters “E” and “X”. The arrow in the hidden logo denotes progress and advancement of the company.

This is one of the biggest challenges facing logo designers. Creating a conceptual logo design with a powerful hidden message is more vital than making a fancy logo design. This is because if a logo does not communicate the core meaning of the company to its customers, the brand will be unable to sell. One of the most popular techniques used in logo designing to create hidden logos is using negative space.

Following are 35 exceptionally creative hidden logos that have a message concealed within them. See if you can find them out.


1 Here There:


This hidden logo has two meanings. Reflection of the word “1here” creates the word “there” below to complete “1here there”.



What would look like a human face has more to this hidden logo. The black negative spaces on the left and right side create two dog faces.


Black Cat:


If you see this hidden logo vertically, it will spell out "Black Cat". But if u look horizontally, you will notice that the negative space letter ‘C’ in both the words has been used to show the eyes of a cat.




This is a perfect example of negative space. The "D" has been carefully hidden in the "HIDE". At first, the word "HIDE" can be read with the small "D" in white, but if you watch closely, the black space shows a "D" as well.





A spectacular hidden logo that uses an actual maze to form the letters "M", "A", "Z", "E" , which compeltes the word "AMAZING".



As you can notice, the negative space between the four arrows makes another arrow that goes the opposite direction. It signifies the meaning of countercurrent logo.


Helping Hands for Pets:


This logo design is a very creative use of negative space that shows many animals within one another. Inside the horse you will locate a dog, a cat and a bird.

Shit Talking:


This is a weird but funny logo design. It denotes to quotes that are shaped in a way to create a toilet seat in the middle, while signifies the name of the logo.


Old Drunk:


Although the logo design may look like a plump man standing, but if you watch closely, he is holding a wine glass that can be seen in the negative space in the middle.

Kolner Zoo:


The hidden logo with an elephant’s silhouette is defined by a giraffe and rhinoceros; the negative space of the animal’s hind legs are cleverly shaped by the twin spires of Cologne Cathedral.


Galant Shoes:


Bulgarian shoe manufacturer Galant has a hidden logo with a circular black crescent and stiletto silhouette creating a strong capital G in negative space.

My Fonts:


At first glance, it may not look so impressive, but if you observe this hidden logo, the letters ‘My’ shows a human hand.




This creative logo designed for a Dutch financial advice company looks like 3 ravens, but the negative space in between contains yet another raven.

Lion Bird:


This is an energetic logo to show the strength of a business. It shows that a company is lion of their field and at the zenith as a bird.




This hidden logo has two messages concealed using negative space technique. Under the wings of the eagle you can see a horse and a wolf.



Strength logo design uses a combination of illusion and negative space to incorporate a hidden meaning. The hidden faces are noticeable on the left and right side of the eaten apple.


Oak Bros:


You might see this logo design as only a leaf, but if you watch closely, you will see three heads under the leaf created using negative space signifying Oak bros.

Hidden Cork:


This hidden logo shows a wonderful play on the letters "h" and "c" to create a wine glass. Looking vertically, it also spells out ‘h’ and ‘C’. Also hidden in the glass is a cork.




Safehands is ideal logo for finance and consulting. It uses the negative space to create the S and the $ sign by showing the two hands coming in together.

Pittsburgh Zoo and Aquarium:


This hidden logo is one of the most creative uses of negative space. What may seem as a tree is more than that. If you look closely, you will see a gorilla face on the left side and a tiger face on the right.


Project X Construction:


It is a concept logo design for Project X Construction. It uses the FedEx concept of incorporating the arrow between‘t’ and ‘X’



Reminiscent of the Families logo, this hidden logo shows a mother and child holding hands using the letter “M”


Hands up:


This hidden logo is a tricky one to understand. If you observe the letter “U”, you will see that it shows a person with his hands up.

The Installers:


This logo design is for anyone who does industrial/installing type work. The implied "I" is made up of two doors opening away from you.


British Telecom ‘piper’:


Many of you might not known this. The famous BP ‘piper’ logo has a hidden concept. The ‘listening/speaking’ idea in this logo symbolizes one person (in red) listening and another (in blue) speaking.

A.G. Low Construction logo:


In this logo, the name of the company is written in thin, square letters that hold a great purpose; they are designed to look like the floor plan of the house, which happens to be the company’s specialty.


Embrace Beer:


This logo design uses the negative space technique to hide two beer bottles between the letter ‘B’. the letter B also creates an “E”.

I Hate You:


At first glance it may appear to be "I heart You". But the hidden logo has a different meaning. Amazingly the heart is twisted to spell out “Hate”.




It’s somewhere in between an excellent use of negative space and an ambigram – using a font to spell the word “truce” that fits within itself when flipped upside-down.



Using a bunch of squares, this hidden logo has wonderfully crafted the word "Logo" out of the boxes.This is what i call simple and sweet.




This hidden logo exhibits one of the best and clever use of negative space. Notice how a plug and a cord is extended through the word "Electric".



The cats logo design displays imagination at its best. What may look as a cat stretching out but it is actually ladies heels. The cat is shaped beautifully to form a women’s sandal.




This is yet another creative hidden logo. The small cap letter “e” is shaped in a way to look like a pirate holding swords.



A random and rough typography concept that uses all the letters in the word ‘BONES’, and create with half bones.



In the end, I would like to bring to attention this mystery logo, I’m sure there is a strong meaning behind it, but I can’t ascertain it exactly.

For me it appears to be two wolves encircling in a way, to make the number "2"…what hidden message do you see in this logo?

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